place entry, “Luminous,” was inspired by a suggestion to mimic vintage botanical drawings of grapes and vines. “ e hardest part was just allowing myself time to hash out a bunch of dueling ideas,” Matt said. “I received the initial, overarching concept from one of the viticulture students and then started the brainstorming process, which resulted in a variety of design paths. I ended up choosing this label because it was the most attractive to me and t well with what the student was asking for.” Matt, a Canandaigua Academy graduate, did not begin to explore art as a career path until starting at FLCC. “I always was a doodler,” he said. “I love creating and expressing myself and interests through art and design. It just seems like I’m not even doing work. When I did the wine label, it wasn’t really like homework.” Soon, his wine label will begin showing up on two local store shelves. Students in the viticulture and wine technology two-year degree and one-year certi cate programs produce commercial wines that are available at Ryan’s Wine and Spirits in Canandaigua and Pedulla’s Wine and Liquor in Geneva. Orders can also be arranged via online form on the FLCC website at cc.edu/viticulture-center. 12 | THELAKER Serpent to grace FLCC’s 2022 vintages Wines that students will bottle in May will bear the image of a serpent designed by Matthew Neininger of Canandaigua, a second-year graphic design student. e serpent is a ri on FLCC’s lake monster mascot, Flick. Matt’s wrap-around label is designed to look like a faded historic map with a hand-drawn serpent about to bite down on a cluster of grapes an unwitting sherman is using for bait. His drawing was one of 16 entries in the annual contest, in which graphic design students use suggestions from viticulture and wine technology students to develop label concepts. e students present their work and their decisions for using certain colors, fonts and images at the end of the fall semester. e viticulture students then meet to discuss the entries and name a winner. Matt was humbled by the selection. “I couldn’t believe it. e competition was tough, and I knew if I was a judge, the selection would be a di cult one,” he said. e viticulture students provided 10 to 12 possible ideas for a label, yielding a wide variety of designs. Madison Hobbs of Penn Yan took second place with her “Alley Cat” design, inspired by a request for a lighthearted take. Victor resident Audrey Brown’s thirdFirst place: Matthew Neininger of Canandaigua Second place: Madison Hobbs of Penn Yan Third place: Audrey Brown of Victor
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